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What do we mean when we talk about digital (marketing) strategy?

2021-09-02T11:15:34+00:00Digital Marketing Planning & Strategy|

What do we mean when we talk about digital (marketing) strategy? This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing digital marketing strategy, what it is, what it [.....]

Breaking down strategy KPIs to ensure strategy is effective and works

2021-08-20T10:38:14+00:00Digital Marketing Planning & Strategy|

Breaking down strategy KPIs to ensure strategy is effective and works This final out take from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power covers key performance indicators for strategy and the three things [.....]

Getting creative with strategy and understanding the key elements

2021-08-19T13:41:52+00:00Digital Marketing Planning & Strategy|

Getting creative with strategy and understanding the key elements This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power discussing why strategy is creative, the House of Strategy model, the differences [.....]

The difference between strategy and strategic plans (and the impact on marketing)

2021-08-12T15:40:12+00:00Digital Marketing Planning & Strategy|

The difference between strategy and strategic plans (and the impact on marketing) This out take from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power cover the differences in strategy and strategy plans and [.....]

Defining strategy and ensuring it is consistently implemented

2021-08-05T10:59:57+00:00Digital Marketing Planning & Strategy|

Defining strategy and ensuring it is consistently implemented This out take from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power covers why clear strategy needs to be implemented consistently for it to work [.....]

Understanding what strategy is and how to create strategy that means something to people who have to implement it

2021-08-05T08:54:15+00:00Digital Marketing Planning & Strategy|

The strength of your business depends on many things. But, among the most important components of growing your business is getting new customers. So, when potential buyers come to your website, it is important that you are driving them to a page where the message draws them in and has a specific call to action that gets them to give you their information. Calls to action can be anything from requesting more information about your business to signing up for your weekly newsletter.

Ideal customers and personas

2021-04-12T09:17:55+00:00Digital Marketing Planning & Strategy, Proficiency|

Know your audience by using a thumbnail description of your ideal consumers - Watch this podcast by Dave Chaffey, Lead Digital Strategist In this video podcast, learn how to develop the best representations of your ideal consumer and the benefits/limitations of developing personas. Why not explore the uses of personas TODAY to better [.....]

The challenge of creating marketing content which has to be ‘Great’, ‘Remarkable’, ‘Awesome’, ‘Epic’

2021-03-18T16:30:35+00:00Conversion (Content Marketing), Digital Marketing Planning & Strategy, Uncategorized|

The challenge of creating content, which has to be ‘Great’, ‘Remarkable’, ‘Awesome’, ‘Epic’ Taken from Geraint Holliman in conversation talking about content marketing. One of the things that I just want to (kind of) bring up at this point, is this slide from week one slide decks. I can't remember [.....]

Using a more data driven approach to measure customer ENGAGEment (RACE marketing model)

2021-03-16T16:52:50+00:00Digital Marketing Planning & Strategy, Proficiency|

Start using a more data driven approach to measure customer ENGAGEMENT - Watch this podcast by Dave Chaffey, Lead Digital Strategist This video podcast takes you into the fourth element of the RACE planning framework: ENGAGE. Find out what channels are available to engage with your customers and how it can be measured. [.....]

Converting your customers – More on the RACE marketing model

2021-03-12T14:29:19+00:00Digital Marketing Planning & Strategy, Proficiency|

Interpret your customers’ pathways and understand what makes them CONVERT - Watch this podcast by Dave Chaffey, Lead Digital Strategist This short video podcast will explore the third element of the RACE marketing planning framework: CONVERT. Develop the top skills required to convert your customers. Why not use some of these ideas TODAY [.....]

Competitor analysis for marketing plans: Evaluating external risks

2021-03-12T12:07:21+00:00Digital Marketing Planning & Strategy, Planning Campaigns|

Competitor analysis for marketing plans: Evaluating external risks  This short five minute video podcast gives you in an insight into building effective competitive assessment when creating marketing plans. Note: It is a snippet from a longer conversation and is being used here to help blog readers think about competitive assessment only. Are [.....]

Crafting the Irresistible Offer

2021-07-15T13:21:10+00:00Conversion (Content Marketing), Digital Marketing Planning & Strategy|

Learn how to craft irresistible offers that generate more qualified leads - Watch this podcast by Chris Kent, Lead Copywriter & Author This short five minute video podcast gives you in an insight into crafting the "Irresistible Offer". It covers the importance of building the offer around needs and obstacles, testing and maximising FOMO. [.....]

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