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Using a more data driven approach to measure customer ENGAGEment (RACE marketing model)

2021-03-16T16:52:50+00:00Digital Marketing Planning & Strategy, Proficiency|

Start using a more data driven approach to measure customer ENGAGEMENT - Watch this podcast by Dave Chaffey, Lead Digital Strategist This video podcast takes you into the fourth element of the RACE planning framework: ENGAGE. Find out what channels are available to engage with your customers and how it can be measured. [.....]

Converting your customers – More on the RACE marketing model

2021-03-12T14:29:19+00:00Digital Marketing Planning & Strategy, Proficiency|

Interpret your customers’ pathways and understand what makes them CONVERT - Watch this podcast by Dave Chaffey, Lead Digital Strategist This short video podcast will explore the third element of the RACE marketing planning framework: CONVERT. Develop the top skills required to convert your customers. Why not use some of these ideas TODAY [.....]

Competitor analysis for marketing plans: Evaluating external risks

2021-03-12T12:07:21+00:00Digital Marketing Planning & Strategy, Planning Campaigns|

Competitor analysis for marketing plans: Evaluating external risks  This short five minute video podcast gives you in an insight into building effective competitive assessment when creating marketing plans. Note: It is a snippet from a longer conversation and is being used here to help blog readers think about competitive assessment only. Are [.....]

Crafting the Irresistible Offer

2021-07-15T13:21:10+00:00Digital Marketing Planning & Strategy|

Learn how to craft irresistible offers that generate more qualified leads - Watch this podcast by Chris Kent, Lead Copywriter & Author This short five minute video podcast gives you in an insight into crafting the "Irresistible Offer". It covers the importance of building the offer around needs and obstacles, testing and maximising FOMO. [.....]

Interacting with your customers – More on the RACE marketing model

2021-03-04T09:53:26+00:00Digital Marketing Planning & Strategy, Proficiency|

InterACT with your customers - What is your “Middle Of the Funnel” strategy? - Watch this 3 minute video with Dave Chaffey, Lead Digital Strategist This short video podcast takes you into the second part of the RACE marketing model: how you should interACT with your customers. Watching this video will ensure you [.....]

Reach your target customers with the RACE marketing model

2021-03-16T16:24:16+00:00Digital Marketing Planning & Strategy, Proficiency|

Do you know the most effective format and channel to REACH your target audience? - Watch this podcast by Dave Chaffey, Lead Digital Strategist This short video podcast (3 minutes) introduces the REACH element of Dave Chaffey’s RACE digital marketing methodology. Watching this video will ensure you understand the critical stages in developing [.....]

Why the T-Shaped marketer is a critical things to understand for your career and development

2021-02-23T12:54:56+00:00Proficiency|

Understanding the role of the T-Shaped Marketer - David Edmundson-Bird, Senior Lecturer in Digital Marketing This video podcast (6 minutes) discusses how being a T-Shaped Marketer is increasingly the best thing to be. Do you constantly find yourself asking, “what are the key skills I need to develop in order to stay ahead?” [.....]

RACE Model

2021-03-16T16:23:06+00:00Digital Marketing Planning & Strategy|

Using the RACE model improves your Digital Marketing - by Dr. Dave Chaffey This short video podcast (5 minutes) introduces Dave Chaffey's RACE digital marketing methodology. Watching this video will ensure you understand the critical stages in developing a digital marketing plan using RACE to improve results from your digital marketing performance. [.....]

The top 3 books every Marketer should read, recommended by Mike Baxter

2020-10-28T21:04:07+00:00Proficiency|

The top 3 books every Marketer should read, recommended by Mike Baxter, Author, Lead Consultant and Specialist Trainer In terms of practicalities, my particular take on the books that really do it for me is the ones that give me a very structured, clear, but structured understanding of really, really complex [.....]

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