Getting creative with strategy and understanding the key elements This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power discussing why strategy is creative, the House of Strategy model, the differences [.....]
The difference between strategy and strategic plans (and the impact on marketing) This out take from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power cover the differences in strategy and strategy plans and [.....]
Defining strategy and ensuring it is consistently implemented This out take from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power covers why clear strategy needs to be implemented consistently for it to work [.....]
The strength of your business depends on many things. But, among the most important components of growing your business is getting new customers. So, when potential buyers come to your website, it is important that you are driving them to a page where the message draws them in and has a specific call to action that gets them to give you their information. Calls to action can be anything from requesting more information about your business to signing up for your weekly newsletter.
Know your audience by using a thumbnail description of your ideal consumers - Watch this podcast by Dave Chaffey, Lead Digital Strategist In this video podcast, learn how to develop the best representations of your ideal consumer and the benefits/limitations of developing personas. Why not explore the uses of personas TODAY to better [.....]
The challenge of creating content, which has to be ‘Great’, ‘Remarkable’, ‘Awesome’, ‘Epic’ Taken from Geraint Holliman in conversation talking about content marketing. One of the things that I just want to (kind of) bring up at this point, is this slide from week one slide decks. I can't remember [.....]
Start using a more data driven approach to measure customer ENGAGEMENT - Watch this podcast by Dave Chaffey, Lead Digital Strategist This video podcast takes you into the fourth element of the RACE planning framework: ENGAGE. Find out what channels are available to engage with your customers and how it can be measured. [.....]
Interpret your customers’ pathways and understand what makes them CONVERT - Watch this podcast by Dave Chaffey, Lead Digital Strategist This short video podcast will explore the third element of the RACE marketing planning framework: CONVERT. Develop the top skills required to convert your customers. Why not use some of these ideas TODAY [.....]
Competitor analysis for marketing plans: Evaluating external risks This short five minute video podcast gives you in an insight into building effective competitive assessment when creating marketing plans. Note: It is a snippet from a longer conversation and is being used here to help blog readers think about competitive assessment only. Are [.....]
Learn how to craft irresistible offers that generate more qualified leads - Watch this podcast by Chris Kent, Lead Copywriter & Author This short five minute video podcast gives you in an insight into crafting the "Irresistible Offer". It covers the importance of building the offer around needs and obstacles, testing and maximising FOMO. [.....]
InterACT with your customers - What is your “Middle Of the Funnel” strategy? - Watch this 3 minute video with Dave Chaffey, Lead Digital Strategist This short video podcast takes you into the second part of the RACE marketing model: how you should interACT with your customers. Watching this video will ensure you [.....]
Do you know the most effective format and channel to REACH your target audience? - Watch this podcast by Dave Chaffey, Lead Digital Strategist This short video podcast (3 minutes) introduces the REACH element of Dave Chaffey’s RACE digital marketing methodology. Watching this video will ensure you understand the critical stages in developing [.....]
